Online Marketing and Search Engine Optimization
Our Online Marketing packages get your web site maximum exposure
The majority of our clients are interested in actively promoting their website to attract as many clients as possible. There are 3 main components to gaining high rankings in the search engines. Search Engine Optimized architecture (standard with our SEO’d Custom websites), SEO’d content and internal link structure, and links pointed to your website from other websites including online advertising channels and directories.
Our online marketing packages start at just $99 per month!
Our monthly marketing packages begin with defining key words and phrases that target what your potential customers may be using to find a company that sells your product or offers your service. For example, an immigration attorney located in Los Angeles will want to rank high on the search engines for Los Angeles Immigration Attorney.
Internal Linking and Content Optimization
Content is still the most important aspect of ranking highly in the search engines. When a search engine determines your site is relevant to the key words and phrases we have identified as those your clients are searching for, your site is rewarded with high ranking and page rank (Google). As an online marketing client, your site will be continuously added to by our professional article writing staff to target in on geographically specific key words and phrases.
Properly constructed content on your website is absolutely crucial in gaining high ranking on search engines. Each page of your website must be highly targeted to attract search engines. Two factors are key in optimizing your content. The first is to have the architecture, or code, of your site be built in a manner in which every opportunity to add key words and phrases is used. This feature is standard in our SEO’d custom websites. The second factor is to have the actual content of the page written to include your keywords and variations of those keywords all throughout it. The key words should be presented in several different ways, including bolding some of them, using standard HTML tags like <H1> and <H2> to make that particular key word larger than the rest of the page’s text, and linking some of them to other areas of your site.
To truly optimize your content, each page needs to have a well thought out internal link structure. This is accomplished by creating links to other areas of your site within the body of each page. While your navigation exists to provide a standard menu that your clients will use to visit each portion of your site, the links within the body of the page will keep your user continuously jumping to other pages, not to mention that links within the body of your page are treated with greater relevance than standard menu links. These links do not by any means replace your standard navigation, but extend the linking of your site.
As a client of our monthly marketing package, The Site Smiths will constantly optimize your site’s pages based on the key words and phrases identified in the beginning of the project.
HTML Ad Creation and Publication
Incoming links are crucial in the competitive marketplace the internet has become. The Site Smiths have identified multiple channels that are set up to allow user posted advertising copy and link descriptions. Local directories, online classified sites, information portals and social networking sites are just a few of the areas that will become your web site’s advertising channel.
An additional avenue that will bring your website traffic from potential clients is the creation of a Search Engine Optimized HTML ads that will be published every eight days on several online classified sites. These sites include Craigslist, OLX, Backpage and Kijiji. Most advertisers on these websites are missing out on huge benefits that can be received by creating a well written and coded HTML ad. These ads not only bring actual potential clients that see your advertisement, but rank extremely well on search engines them selves when constructed properly.
Directory and Profile Submission
The internet is filled with online directories that allow your website and business profile to be listed on. At a national level, there are companies like Yellowbook.com, Yellowpages.com and Local.com. There are industry specific directory sites, and geographically specific sites as well, such as Go Yuba City.com. You never know where a user will go to find a product or service that you offer. It is crucial that your site shows up on search engines, but also on these directory sites. The Site Smiths will continuously place your business in every relevant directory across the internet. As new directories are constantly being created, we place your information on them. In the first 3 months of being a Marketing Package client, your site will be submitted to over 35 directories.
Link Building Campaigns
Aggressive link building campaigns are another major component of our marketing packages. Each month, a different geographic region is targeted to propose link trading relationships with the businesses in that area. The Site Smiths will aggressively find link partners willing to place a link to your website on their own site. This is a manual process of finding potential link partners for your site, and suggesting a link trade agreement with them. Once a link is agreed upon, your site will host a link to that website, and they will do the same. The more links that point to your website, which are created in a very specific manner designed by our company, the higher your rankings will be on the search engines.
There are literally hundreds of things that can be done to increase your search engine rankings. We use several tactics, and our arsenal of techniques grows all the time. By having The Site Smiths actively marketing your website on a weekly basis, incredible exposure can be accomplished.
Our online marketing packages start at $99 per month. We have several clients getting first page results in highly competitive markets at this price point.