There are a few keys rules to follow when you are looking to build a website that will perform well on search engines. The first and most important is to build your site with the correct architecture. This means having your Title tags populate with relevant data (when building a dynamic site, which is all anyone should be building these days!) along with your Meta tags.

Though most Search Engines consider Meta Tags essentially irrelevant these days, there are some out there that still use them (Dog Pile and MetaCrawler come to mind). This takes care of the head of your document. Once you reach the Body of your page, it is important to serve the most relevant content to the search engines first. This means creating your site with divs so that you can have your documents information sent to the Search Engine before less important things, such as your side bar. Look out for our 99 point check list of how to build your website with the correct architecture, coming in October 2007.

Next, the content that you serve. It is crucial that when beginning to write a page, you first ask your self one simple question: “What do I want a user to search for in order to find my page?” The answer to that question will guide you in the writing of that page. For example, if one was to write a page on “Yuba City Chiropractors” the answer to the question is quite simple. The user would search for “Yuba City Chiropractors” and maybe “Marysville Chiropractors” as well. It is crucial that in that example article, you are using those words numerous times.

The sites we build take the key words you wish to rank well for, and populate your pages code with those words numerous times. This is where the architecture portion comes in handy!

Last but not least is links to your page. This is so important in gaining search engine rankings. People have to link to your site, and have the link title be beneficial. In our example above, the links pointing to that page from other sites should say “Yuba City Chiropractors”.

If all of these steps are taken, you can be sure that you will rank well for certain terms and phrases.

Categorized in General, Search Engine Optimization